For Plant Peddlers, a vibrant plant-based eatery, I developed a comprehensive branding and identity system that embodies a playful, plant-powered ethos. The project began with creating a contemporary logo and visual language that seamlessly blend quirky illustrations of vegetables on wheels with clean, modern typography. In addition to the core brand identity, I strategized engaging social media campaigns designed to connect with a diverse audience and highlight Plant Peddlers' unique offerings. The packaging reinforces their mission to make plant-based living approachable and fun.