For Plant Peddlers, a vibrant plant-based eatery, I developed a comprehensive branding and identity system that embodies a playful, plant-powered ethos. The project began with creating a contemporary logo and visual language that seamlessly blend quirky illustrations of vegetables on wheels with clean, modern typography. Beyond the identity system, I developed a UI strategy that balances playful storytelling with intuitive navigation, creating a seamless experience across the all digital touchpoints.