Work

Part marketplace, part neighborhood hangout, The Eastin brings together an evolving mix of food, retail, and local culture. I designed a flexible brand identity anchored by a flamingo mascot, celebrating the collective spirit of the space and its uniquely Austin blend of creativity, community, and character.

Electric Beets is a plant-powered, grab-and-go concept built on the idea that food should energize, uplift, and inspire. RambleCreative developed the brand identity, and I designed the website, translating the brand into a vibrant digital experience that extends its personality, values, and visual language across every interaction. Rooted in well-being and a more sustainable future, Electric Beets makes food that not only feels good to eat, but helps drive positive momentum forward.

Fellow builds homes with integrity and intention, where each structure is shaped through collaboration and every detail reflects the people who live there. I developed an identity centered on warmth, authenticity, and care. The icon draws from the hex symbol for friendship, reflecting Fellow's belief that homeowners are partners in the journey and that lasting relationships are the foundation of every home.

For Plant Peddlers, a vibrant plant-based eatery, I developed a comprehensive branding and identity system that embodies a playful, plant-powered ethos. The project began with creating a contemporary logo and visual language that seamlessly blend quirky illustrations of vegetables on wheels with clean, modern typography. Beyond the identity system, I developed a UI strategy that balances playful storytelling with intuitive navigation, creating a seamless experience across the all digital touchpoints.

For Tin Plate Pizza, an artisan pizzeria in Colorado, I designed a collection of apparel and merchandise that reflects the brand's artisan roots and Breckenridge identity. Drawing inspiration from mountain culture and classic outdoor graphics, the collection balances contemporary design with a strong sense of place.

Nourish is a floral design studio based in San Diego, CA. They approached me to create a brand identity that speaks to the nature-inspired floral designs and unique compositions they create for interior spaces. Founder and designer Michael O'Neil says, "We use the beauty and simplicity of nature to tell stories, enhance lives inside four walls and nourish spirits needing replenishment." The identity system is intentional, sophisticated, and delicate, acting as a visual representation of the brand philosophy.

Go2Delivery is a healthcare logistics provider specializing in time-sensitive delivery solutions for hospitals, pharmacies, laboratories, and healthcare organizations. I led the redesign of the company's website, creating a user-centered experience that simplifies complex information and better reflects the professionalism of the brand.